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New Media Authors: Aelvish Manvar, Suresh Sambandam

Related Topics: Twitter on Ulitzer, PR on Ulitzer, New Media on Ulitzer

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Public Relations 101: Learn the Basics

The PR Flex team recently completed its Learning Center, designed to provide businesses with a thorough understanding of the basics of public relations.  Education is one of the primary components to our mission: to deliver high quality public relations services to the small to medium business market.  As we built the PR Flex concept, we spoke to literally hundreds of businesses that fall into the SMB category.  Over 50% of those businesses claimed that the reason they haven’t executed a public relations strategy was simple - they didn’t understand the who, what, when, where and why of public relations. 

In Public Relations 101, we review basic concepts such as:

  • Media Relations
  • Content Development
  • Social Media
  • Special Events
  • Measuring PR

And more…explore Public Relations 101 and tell us what else you’d like to learn about.

Read the original blog entry...

More Stories By PR Flex

In a few short years, the media landscape has changed dramatically. Until recently, companies relied on media coverage – either purchased in the form of advertising or earned in the form of public relations – to tell their stories to key audiences and build their brand. Today, businesses and organizations can achieve those same objectives without buying a single ad or being covered in the press. A steady flow of well-written, informational materials distributed regularly to customers, prospects and partners, as well as to the Web itself via news wires, can make a measurable impact on your business.

The next step is a big one – who do you hire to put this strategy in motion? The long-term commitment of a PR firm is often too costly for many small and mid-size businesses. Assembling a team of freelancers can be a hit-or-miss proposition. Hiring an in-house candidate to do it all is even harder. It’s the rare PR and marketing expert who can write, plan and execute PR and marketing strategies based on well-honed best practices – and they don’t come cheap.

Our network of writers and media relations pros are well-versed in this new and exciting communications world. Our transparent pricing model is a refreshing change from the murky retainers of a typical agency. And our flexible structure means you have access to a deep bench of writing and PR pros when – and only when – you need them.