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2013 Digital Asia Festival Awards Announces Winners

DDB Group Sydney Take Platinum Award

Singapore, Nov 18, 2013 - (ACN Newswire) - The winners of the 2013 Digital Asia Festival Awards, honouring the best in Asia Pacific's digital marketing, have today been revealed.

Led by jury president Jason Kuperman, Vice President of Omnicom Digital for Asia Pacific, India, Middle East & Africa, the jury awarded a total of 47 winners from a shortlisted 80 pieces of work. They have given one platinum, 13 gold, 14 silver and 19 bronze awards across 26 categories. The much sought after platinum award was given to DDB Group Sydney for 'TrackMyMacca's', their iPhone App for McDonald's Australia.

Speaking about the entries and the standard of work, jury president Jason Kuperman says, "The work that won the platinum and even the gold winners were campaigns that represented digital at their heart and were able to solve a problem in a way that traditional communication cannot. The strongest work had really good craft, design, a good level of creativity and was able to solve a problem and deliver real value."

New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6.

2013 Winners by Country:

- New Zealand 10
- Australia 9
- China 6
- Japan 6
- India 4
- The Philippines 4
- Singapore 3
- Malaysia 2
- Thailand 2
- Hong Kong 1

The Digital Asia Awards 2013 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Colenso BBDO New Zealand.

Commenting on the awards, Terry Savage, Chairman of Lions Festivals says, "What has emerged from the awards is a sense of the regions' ability and drive within the digital market. The winners are truly deserving of their awards for their stand-out pieces of digital marketing."

The winning work is now available to view on the website at www.digitalasiafestival.com.

About Digital Asia Festival

The newly launched Digital Asia Festival, incorporating the well-established Digital Media Awards, is a learning, networking and celebration of the best that Asia's digital marketing industry has to offer. Now in its sixth year, the awards continue to showcase and honour the expanding digital media and entertainment industries. At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to display their digital offering. The Digital Asia Festival presents a compelling programme of seminars, digital showcases, networking and awards and offers a great platform for brands and the online community to reach into new media and markets. The Digital Media Festival is organised by Lions Festivals and Haymarket Media Asia. For more information, please visit www.digitalasiafestival.com.

Source: Digital Asia Festival

Amanda Benfell
Head of PR & Press
[email protected]
Tel: +44-20-3033-4000

Copyright 2013 ACN Newswire. All rights reserved.

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