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Pontiflex Announces Spanish Language Capabilities for Mobile Signup Ads

The Hunger Project, Visit Mexico, Club Cupon and Seleqto Reach Mobile-Savvy Hispanics in the US, Argentina, Spain and Mexico

BROOKLYN, NY -- (Marketwire) -- 02/08/12 -- Pontiflex, Inc., the industry's leading mobile and online signup ad platform, today announced new Spanish language capabilities. With the Pontiflex mobile signup ads platform, The Hunger Project, Visit Mexico, Club Cupon and Seleqto are running Spanish language signup ads on iPhone, iPad and Android devices to connect with Hispanics in the US and around the world.

With today's announcement, advertisers will be able to create ads in multiple languages on the Pontiflex mobile signup ads technology platform. When a user has activated the Spanish language setting on their mobile device, the platform automatically displays mobile signup ads and accompanying prompts in Spanish. As a result, Spanish-speaking people in the US and around the world can view mobile signup ads in their native language and receive advertisements that are relevant to them.

Fortune 500 brands and small businesses alike will be immediately able to take advantage of the Spanish language capabilities to run accountable mobile app advertising campaigns, reach this increasingly important audience and secure returns on every ad dollar with mobile signup ads.

Hispanics account for a large slice of US consumer spending and are becoming one of the most mobile savvy segments of the US population. Omnidirect reports that at three times the annual growth rate of the general market, US Hispanics total 47 million people and spend roughly $1 trillion per year. Zpryme Research also projected that US Hispanics spent $5.15 billion via mobile devices over the 2011 holiday season.

In addition, Hispanics in the US index very highly when it comes to mobile usage. According to AdvertisingAge, 44.7 percent of US Hispanics use smartphones. The US Census Bureau also states that Hispanics are the fastest growing demographic segment and will account for 30 percent of the nation's population by 2050.

Businesses and agencies of all sizes are using Pontiflex mobile signup ads to acquire new US Hispanic customers and get returns on every ad dollar. The Hunger Project, a global non-profit dedicated to ending hunger and poverty, has recently launched a mobile signup advertising campaign. In 2012, The Hunger Project is partnering with Pontiflex to run mobile signup ads, which allows the organization to reach US Hispanics as they engage with their mobile devices, increase the size of their in-house email database and help drive donations.

"The Hunger Project has a presence in twelve countries, including Mexico and Peru," said Sara Wilson, Communications & New Media Officer, The Hunger Project. "With Pontiflex, we can now reach and communicate with a wider audience in the US about topics that are meaningful to them."

Visit Mexico (Mexico Tourism Board) is another organization partnering with Pontiflex to run mobile signup ads that reach the US Hispanic audience. Pontiflex mobile signup ads help Visit Mexico create awareness, shape a positive perception of Mexico and drive tourism, which is the fourth largest industry in Mexico.

"Despite some of the negative publicity in the media, the truth is entirely different. Mexico is a perfectly safe country to visit that's rich in history, tradition, culture and natural beauty. By using Pontiflex's mobile signup ads, we're able to connect to an engaged audience on mobile devices and drive tourism to Mexico," said Luis Antonio Tejeda, Internet Marketing Manager, Visit Mexico.

Pontiflex signup ads enable people to opt in to ads without having to click away from the app to a clunky browser. Advertisers pay only for signups -- and never for wasted clicks or impressions. With Pontiflex mobile signup ads, marketers at organizations such as The Hunger Project and Visit Mexico can reach people who are interested in hearing more from them, in Spanish or English.

"The US Hispanic population is among the largest and most tech savvy audiences in America. It's important that our advertisers can communicate with them in a relevant way and effectively increase the reach of their branding and acquisition campaigns," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We're happy to help advertisers get their message to a universe of engaged people who are actively engaged with their mobile devices."

To learn more about Pontiflex's Spanish language capabilities, visit: http://pontiflex.com/mundo/

About Pontiflex
Pontiflex powers a new kind of mobile advertising platform: Signup Ads.

Signup Ads are a simple and 100% opt-in way for people to hear more from brands they like. People can sign up without leaving the mobile app or website they're on, and advertisers pay only for valid signups and app installations.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA, or people who want personalized books from small businesses like Paper Hat Press, millions of people use Signup Ads every day to connect with their favorite brands and organizations on iPhone, iPad and Android devices.

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Media Contact:
Aaron Wessels
{point-bl_nk communications for pontiflex}
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