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New Media Authors: Aelvish Manvar, Suresh Sambandam

Related Topics: Content Marketing Journal, New Media on Ulitzer, Marketing and Sales

Content Marketing: Article

Launch: Quickly Propel Your Business Beyond the Competition

Launch isn't like other business books. It is not a book filled with marketing theories.

If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009.  In less than 5 months after launch, Social Media Examiner was declared the #1 small business blog in the world by Technorati and had added more than 13,000 email subscribers. They hadn't advertised and hadn’t relied on the press. Nearly overnight,  Social Media Examiner had become a top destination for businesses. Yes - if anybody should write a book on the subject of "launch", it should be Mike Stelzner.

What you will learn from Launch?

  • Create highly sharable content that meets people's needs
  • Identify and work with outside experts, many of whom will gladly promote your content
  • Attract and retain raving fans that will help your business grow
  • Creatively market and sell to people who will gladly purchase your products and services

Click here for Table of Contents and free sample chapter of Launch: How to Quickly Propel Your Business Beyond the Competition.

Over to you...
Fellow Marketers - What are you waiting for? Whether you are building a new business, releasing a new product, or transforming your company...get yourself a copy of Mike Stelzner's Launch: How to Quickly Propel Your Business Beyond the Competition and learn how to Launch!

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.