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New Media Authors: Aelvish Manvar, Suresh Sambandam

News Item

Paradigm Shift in Social Media Significance

iStrategy Chicago 2010 is Sold Out, you can still get a piece of the action by registering todat at Fora.tv

We all know that time is money and understand that Social Media Marketing is a real-time, targeted way of communicating with an engaged and active demographic, one that gives as much feedback to the company in question as it provides to the demographic; hence its usefulness and transcendent ability.

Most companies, both on the business and consumer sides know and try to practice this, however success has not been equally quick for all enterprises. One of the reasons may be the lack of training within today's companies. The iStrategy Chicago conference,  taking place at the the Hotel Allegro this week, packages this expertise in a way that all marketing and managerial professionals can utilize, no matter the company size, budget, or experience.

For a company, a single tweet, blog post or YouTube video can spread in a matter of hours, naturally finding its way into the attention of potential customers and clients. Even the most traditional CEOs are accepting the power of the tweet.

The event is sold out, adding a further confirmation stamp to the popularity and importance of social media to all businesses. Amongst the brands confirmed are representatives from Disney, Sony, Ebay, Microsoft, Coca-Cola, Pfizer, Cisco, Universal, Linkedin and Novartis eager to see the B2B and B2C capabilities of the right social media marketing package. They will be working with the leading social media experts from companies such as Adidas, Cisco, MTV, HSBC, Roche and Vodafone, amongst many others.

The success of these companies is obvious; their brands are synonymous within their relevant sectors; yet to be successful in an ever changing environment like social media, flagship companies understand the need to be flexible, adaptable and sympathetic to differing trends and movements, which is where iStrategy Chicago comes in.

Despite the simplicity of a social idea, the impact is incomparable; creating brand awareness money can't buy. Their relationship with iStrategy Chicago 2010 means that the power of social media marketing is now available to all, from the minds of some of the sectors best innovators and architects.

Although iStrategy Chicago 2010 is Sold Out, you can still get a piece of the action by registering todat at Fora.tv to watch the debates through a live online stream.

More Stories By John Funnell

John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.