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New Media Authors: Aelvish Manvar, Suresh Sambandam

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Prostate Cancer Treatment Expert Dr. David B. Samadi, MD Introduces His New RoboticOncology.com Mobile and Multimedia Sites

NEW YORK, NY -- (Marketwire) -- 03/30/10 -- To support his broad, global patient caseload, Dr. Samadi, Chief of the Division of Robotics and Minimally Invasive Surgery in the Department of Urology at The Mount Sinai Medical Center in New York, has launched a mobile site for his own practice, RoboticOncology.com.

The newly launched site, www.m.roboticoncology.com, features a scaled down yet fully informational version of Dr. Samadi's original site. Prominently featured on the mobile site is a Click-To-Call feature where mobile web visitors click a link that conveniently dials the office's phone number. The site features sections such as: About Prostate Cancer, Prostate Cancer Treatment, About Robotic Surgery, Why Choose Dr. Samadi, Physician Profile, Robotic Surgery FAQ's, Hormone Therapy FAQ's and Quality of Life Outcomes.

According to a report by mobile analytics firm Motally, 80 percent of mobile Web sites have substantial worldwide traffic, including at least three regions outside their own. This means that mobile sites are highly effective tools to reach the busy consumer.

"People are constantly on the go and this new media gives my practice an opportunity to target and engage my audience over the most personal medium available," said Dr. Samadi.

In addition to his new mobile site, Dr. Samadi launched a multimedia site that specifically hosts his various televised appearances, as well as his educational videos and radio interviews. The site, located at www.roboticsurgeryvideos.com, is a centralized location for Samadi's growing library of media and assorted robotic surgery videos. The Web site features a thumbnail header and quick-pick footer with "most popular" videos. An EZ Video Locator on the bottom of the page allows visitors to choose videos according to category. There is also a convenient "email a friend" link as well as an RSS feed option.

With his mobile and multimedia sites, Dr. Samadi wanted to take advantage of the vast benefits of mobile marketing. With its tremendous implementation ability, once the target audience is known, it only takes a fraction of a second to be delivered to the end customers. Mobile marketing has become a more effective method than any other means. "Web users prefer watching 2-minute video clips than reading text on services and products," explained Dr. Samadi, "This site will help me inform and educate my patients and other visitors in a more accessible forum."

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Dr. David B. Samadi

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