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White Paper Success Summit 2010

White paper marketing works! (based on recent study by Eccolo Media). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. White papers are the most viral form of marketing collateral: White papers are the most commonly shared form of marketing collateral, with 89% of readers passing them along to others. White papers yield the most strength early in the sales cycle: Regarding the sales cycle, 80% of marketers claim that white papers are most effective in the presales process.

How do you leverage the power of white papers in your marketing? How do you attract quality leads and grow your business with educational white papers? If you’re a marketer who wants to unleash the power of the mighty white paper to reel in qualified leads, White Paper Success Summit 2010 will show you how.

What is White Paper Success Summit 2010?
White Paper Success Summit 2010 is the only major online event dedicated to helping businesses succeed with white paper marketing. This live online event will empower you to attract quality leads and grow your business with educational white papers.

Who will present at White Paper Success Summit 2010?
Join bestselling authors and marketing experts such as Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Joe Pulizzi (author, Get Content Get Customers), Jonathan Kantor (author, Crafting White Paper 2.0) and many others!

What sessions will be held at White Paper Success Summit 2010?

  • More Business Than You Can Handle: How to Achieve The Business Dream With A Single White Paper
  • Leveraging Social Media to Promote Your White Papers
  • 7 Ways to Guarantee Your Next White Paper Is a Success
  • More Leads and Sales with Free White Papers
  • Launching White Papers Like Products: 7 Steps to Boosting White Paper Performance
  • Proven Techniques for Using White Papers for the Complex Sale
  • Partnering for Leads: Getting Other Businesses to Promote Your Paper
  • Apply the "Rule of 5" to Your White Paper Content to Increase ROI
  • Supercharging Your White Paper Distribution for Maximum Impact
  • Turning White Paper Leads into Customers

Get details at White Paper Success Summit 2010

How to register for White Paper Success Summit 2010?
Register at White Paper Success Summit 2010. $200 discount is available until the 21st of Feb.

Read the original blog entry...

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.