Welcome to the "New Media" Revolution!

New Media on Ulitzer

Subscribe to New Media on Ulitzer: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get New Media on Ulitzer: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

New Media Authors: Aelvish Manvar, Suresh Sambandam

Related Topics: Air Travel Journal, New Media on Ulitzer, Facebook on Ulitzer, Google

News Feed Item

American Airlines Launches Fare-Finding Feature Within Its Popular Travel Bag Application on Facebook Platform

Also Offers Chance to Win 25,000 AAdvantage Miles with New Promotion

FORT WORTH, Texas, July 31 /PRNewswire-FirstCall/ -- American Airlines today announced that it has added a new "fare-finding" feature to its Travel Bag application within Facebook((R)), the popular networking platform. And, because the feature has not yet been given an official name, American has launched a sweepstakes that enlists its customers' participation to name the feature. One lucky winner will be selected by random drawing, and the winner will be awarded 25,000 AAdvantage((R)) miles. The new feature enables customers to automatically search for great low fares on American, without ever having to leave the Facebook site.

American Airlines customers who are Facebook fans may already be familiar with the popular American Airlines Travel Bag application, which makes it easy for users to share travel experiences, reviews, comments and travel photos with friends and other Travel Bag users. Now, with the latest fare-finding feature, users can personalize and plan up to three trips at one time. They can name the trips, set the departure and return cities and dates, and share their trip searches with friends in their network. Each planned trip will be stored automatically on Facebook until the user decides to delete it or the departure date passes.

The new fare-finding feature allows Facebook users to find the lowest American Airlines fares for their desired trips, since the feature searches American's prices in real time - all from within Facebook - for a more integrated customer experience. If users then opt to book a trip, they will be taken to AA.com to do so quickly and easily.

"We're excited to offer American Airlines customers even more seamless interaction with our airline through our Travel Bag application and give them easy access to our great low fares via Facebook," said Derek DeCross, American's Managing Director - Interactive Marketing. "And, we look forward to receiving their name ideas for this powerful, new, fare-finding feature within Travel Bag."

To learn more about Travel Bag, and for step-by-step instructions on how to enter the sweepstakes, please visit www.aa.com/travelbag.

About AA.com

With more than 1.6 million site visits per day, AA.com is American's largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive e-mails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World's Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection((R)) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com((R)), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld((R)) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines((R)) We know why you fly((R))

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.