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New Media Authors: Suresh Sambandam

Related Topics: Content Marketing Journal, New Media on Ulitzer

Article

Social Media Content Marketing Lists

Social Media is a great tool to distribute and promote content

This article is a roundup of assorted posts related to Content Marketing.

ClickDocuments: Content Marketing Cheat Sheet

5 Ways to Distribute Your Content for Free


How can distribute your content so that it won’t cost you anything at all?
Joy Duling shares her ideas in 5 Ways to Distribute Your Content for Free.

Lesson

Find several ways of promoting your business by distributing your white papers on blogs, relevant social networking sites and online publications where your prospects and customers go for their informational needs.

Article Marketing Bootcamp: 5 Tips for Creating Content


Soni Pitts shares a list of inspirations and idea sparkers to help you
build a large library of article marketing goodness.
Article Marketing Bootcamp: 5 Tips for Creating Content.
Lesson

In your white papers, create Top Ten lists and check lists of information that your prospects and customers will find useful. How-to or other instructional articles are easy to write and very valuable to your prospects and customers.

Six Ways to Get People to Say “Yes”


One of the key goals of Content Marketing is to Persuade the reader.
Dean Rieck describes lessons from Robert B. Cialdini's Influence:
The Psychology of Persuasion

in his post Six Ways to Get People to Say “Yes”
Lesson

Leverage principles of Psychology in your Content Marketing. Read more about Influence and Persuasion: How to Trigger the "Yes" Response .

Six Strategies for Keeping Content Fresh

How do you ensure that your content is up
to date and relevant to your customers?
Read Joe Pulizzi's Six Strategies for Keeping Content Fresh.

Lesson

Develop at least one "non-sales" white paper or research project per quarter specifically targeting your customers/prospects biggest problem. Position yourself as a thought leader and be the trusted business partner that your customers are looking for. Showcase your white papers on your website and at other blogs and online publications where your customers go to for their informational needs.

7 Top Content Marketing Guides


Terry Dean has a round up of articles at
7 Top Content Marketing Guides
.
Lesson

Learn about Content Marketing from Terry Dean's great compilation of Content Marketing posts.

10 Ways To Put Your Content In Front Of More People

Paul Boag says the website is a tool to showcase our content,
but it is not the only tool that does this. Read more of Paul Boag's thoughts at
10 Ways To Put Your Content In Front Of More People
.
Lesson

Leverage multi media and social media to get your content out to more prospects and customers.

Top 10 Reasons Why Great Content Fails on Social Media

How can you overcome the 10 top reasons why
great content fails on social media.
Tadeusz Szewczyk shares his ideas on
Top 10 Reasons Why Great Content Fails on Social Media.
Lesson

Social media is a great tool to distribute and promote content. The key is know how to use it appropriately to reach customers and prospects.

More Stories By Ambal Balakrishnan

Ambal has robust 17+ years experience working at and partnering with high-profile technology companies in both B2B and B2C marketplaces building scalable, reliable, high performance products (both hardware and software) for business with multi-billion dollar in annual revenue. She has done various roles that includes engineering, program management, business development, strategy and marketing for premium and fast growing product divisions at Cisco, Telecordia (prior name Bell Labs) and strategic marketing consulting firm ClickDocuments. At Cisco, she focused on world wide marketing and positioning of Cisco's Cloud & Data Center switching business. She brings both strong engineering & marketing skills with verticals experience from many different industries. Ambal received her Masters in Computer Science from Purdue University and an MBA in Marketing, Strategy and Entrepreneurship from Wharton University of Pennsylvania. Ambal is an avid reader and hiker. Her hiking pursuits have taken her to several mountains including Mt. Whitney at 14,500 feet (which she managed to climb in 1 day). Ambal lives in Austin, TX with her family of 3 boys (that includes her husband!) and a border-collie+lab mix dog named Rainbow.