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Top Stories

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)

The Top 100 Bloggers on Cloud Computing

Ever since I first published here my tentative list of Top 50 Bloggers on Cloud Computing it became clear that an expansion would be needed before too long. Thanks to community feedback via my Twitter account (http://twitter.com/jg21) here goes - just three months before Cloud Expo Silicon Valley (November 7-10) - with an expanded roster, listed as before in alphabetical order since I am making no attempt at this stage to rank the various blogs, merely to map - and celebrate - their existence. Dustin Amrhein | "A View from the Clouds" Dave Asprey | "Cloudy Words" Ian Bergin | "Clouded Issues" Randy Bias | "Cloudscaling" Rick Blaisdell | "Rickscloud" Steve Bobrowski | "The Cloud View" Rene Buest | www.CloudUser.de Larry Carvalho | "Robust Cloud" Andrew M. Chapman | "MemorableURL.com" Sam Charrington | "Cloud Pulse" Colin Clark | "Cloud Event Processing" Peter Coffee | cloudb... (more)

Google Responds to the Bing Challenge

Google on Ulitzer "At Google, we run anywhere from 50 to 200 experiments at any given time on Google sites all over the world," notes a Google spokesman in a recent statement on The Google Official Blog. That was last year, at a time when the search giant was running a small experiment of a new Google homepage design that shows links when a user mouses over the screen. "This is just a test and a way for us see whether our users will celebrate an even simpler search interface," explained Ben Gomes, Distinguished Engineer, the author of the post. It was an example of the kinds of experiments run at Google as it tests everything "from the barely visible to the glaringly obvious." As Gomes expressed it: "So the next time you use Google and it seems a little different - well, maybe it is. Just for you!" What he meant was that Google's way of testing is to try it out on a r... (more)

Groupware Meets Social Networks

So here it is. Finally. Our very first social media collaboration solution. Why should you care? Because it is your data that is hidden online in SaaS. Because it is your data that resides with all those social networks you are a part of. Because it is different systems you use for different contexts in your life. And because the social features in Open-Xchange allow you to get control, and your data back. The Internet is too much to consume for any individual. So it is sheer luck, and professional help from the (online) press that gets you your daily potion of information. The success of Twitter proves that social filters and network effects for interesting information are valuable additions. But it is still you, the consumer, who has to sift through everything. And collect everything. And then lose track of everything you heard. Sure, the more structured individu... (more)

Instant Professionalism Online Despite Yourself...with Ulitzer

Personal Branding on Ulitzer I read an article by an author on Ulitzer.com and was amazed at the professional image it provided him. I immediately researched Ulitzer to see if there was yet hope for me. I am a technology blogger on the subject of mobile computing strategies.  As I was doing research I came across the author Ian Thain, a fellow mobile computing blogger, who had a very professional website on Ulitzer (www.ulitzer.com). Professional envy motivated me to investigate this thing called Ulitzer. Ian's website looked like he had spent a great deal of time and money on it - all things I am short on. I carefully studied Ian's website to see how it was set up.  It looked like an expensive industry portal with colorful graphics, animation and industry news. It had tabs that filtered articles, by most popular, by date, etc.  I have blogged for over 5 years so... (more)

Full speed ahead: FINRA social media regs remove “excuses for delay”

By D. Bruce Johnston, DBJ Associates Researchers and compliance officers are rallying around FINRA’s landmark 10-06 rule on social media-driven investment communications to give guidance to legions of newly energized investment marketers. Marketers rejoice: Hedges “We’re seeing new levels of enthusiasm among marketing communications project managers,” said Zach Hedges of Advisolocity recently. “Marketers on a tight budget see sunlight through the clouds.” He credits freeware networking site Linkedin, Twitter and WordPress for a lot of the investment marketers regained optimism. “They are  just glad they can start telling a story again. That’s all,”  he added. Financial research firm Nemertes signals happy days for thrifty marketers too in an online report: “The new guidelines bring clarity, but remove excuses for delay.” Without delay, it’s full speed ahead for SM... (more)

Typhoon Ondoy (Ketsana) and Floods Hit the Philippines

I was lucky that Typhoon Ondoy did not affect my apartment. We are out in Pampanga two hours from Manila but we did not have a flood in my little neighborhood. But so many people died in this typhoon, and now the world knows what can happen in the Philippines. We get more than 20 typhoons each year and they cause many problems. Typhoon Feria back there in June damaged many houses in Samar Province where I am from. I was visiting then and it was very scary. You know we don't have a radio there or any way to know when a typhoon is coming. We just hope for the best and we know that no one will help us. Two other typhoons in August and September gave us rain for more than one week. A lot of floods and some people died then, too. But I think that nobody outside of the Philippines knows about these things unless they are very, very bad. As I said, my family and friends ... (more)

What Is Your Favorite Case Study? Why Do You Like It?

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favorite case study and why you like it". Cindy King Blog CindyKing Twitter CindyKing “Highlight business impact” Cindy King's Bio Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.  She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. She is also adept at content marketing, international web marketing and social media marketing. Cindy King's Tip My favorite case study is a blog post on Social Media Examiner: Social Media Marketing Lowers Acquisition Costs 39 P... (more)

Facebook, Google, and the Near-Term Future of the USA

On the day when the Dow Jones Industrial Average topped 12,000 for the first time since June 2008, it was impossible not to correlate the eloquence and optimism of President Obama's "State of the Union" speech on Tuesday night with the restoration of a sense of perspective and hope in the USA about the future. Obama grasped the nettle full-on. "We are poised for progress," he declared, adding: "Two years after the worst recession most of us have ever known, the stock market has come roaring back. Corporate profits are up. The economy is growing." As one blogger expressed it, though - and he is a former Goldman Sachs trader called Tyler Durden, so he ought to know wheref he speaks: "There was a massive pink elephant in the room called reality though." Durden's gripe is with what he deems to be the unreality of Obama's praising Google and Facebook so highly in an Ameri... (more)

Attract Customers With Good Content

This article is a roundup of insights into how to attract customers with good content. There are many valuable lessons in these blog posts to leverage for creating and marketing white papers and eBooks. ClickDocuments: Content Marketing Cheat Sheet 3 Steps to Initiating a Successful Online Content Marketing Program How do you provide valuable content that educates readers yet also works to bring in new business? Patsi Krakoff discuss Denise Wakeman's response to these questions in 3 Ways to Write Content that Brings In Business Lesson When creating white papers, connect with your reader and get them to move to a deeper experience. For example, have them try out a demo or do some number crunching on your online ROI(Return on Investment) Calculator for your product. Everything You Need to Know About Creating Killer Content in 3 Simple Words What three words to keep in mi... (more)

Velocity's B2B Content Marketing Workbook

We are very excited to bring to you Velocity's latest eBook: The B2B Content Marketing Workbook -Thought Leadership for B2B Lead Generation and Beyond. Velocity's latest eBook not only has a great overview on strategic B2B content marketing but also a very slick design. Velocity's B2B Content Marketing WorkBook covers these topics. What is Content Marketing Why you need to get good at  Content Marketing Why you’re perfectly placed to do it really, really well How to pick a topic prospects care about What ‘good’ B2B Content Marketing looks like — lots of examples We have invited Doug Kessler, the author of B2B Content Marketing WorkBook to discuss his eBook. Doug Kessler is the Creative Director and co-founder of Velocity, the London-based B2B marketing agency specializing in technology markets.  He started his career at Ogilvy & Mather New York on consumer accounts ... (more)