Shrinking your Url’s is all the rage nowadays. If you are on Twitter,
then odds are you have used one. Despite CodingHorror’s distaste for them
in his recent blog post on Url Shorteners: Destroying the Web since 2002,
they are a fact of life when we live in a world of 140 character status
So what’s a URL shrinking service anyway? Well, to put it simply, you
supply them with a URL, they then supply you with a shorter URL containing a
lookup “key”. When future requests are made to this shorter URL,
connections are routed to that services website where they convert the short
URL to the original URL and issue a HTTP Redirect back to your browser to
send you off to the original long url website.
So, what’s a guy, or gal, to do if they want to set their status
programmatically on Twitter, Facebook, FriendFeed, or the other gazillion
social networking sites ... (more)
Ever since I first published here my tentative list of Top 50 Bloggers on
Cloud Computing it became clear that an expansion would be needed before too
long. Thanks to community feedback via my Twitter account
(http://twitter.com/jg21) here goes - just three months before Cloud
Expo Silicon Valley (November 7-10) - with an expanded roster, listed as
before in alphabetical order since I am making no attempt at this stage to
rank the various blogs, merely to map - and celebrate - their existence.
Dustin Amrhein | "A View from the Clouds"
Dave Asprey | "Cloudy Words"
Ian Bergin | "Clouded Issues"
Randy Bias | "Cloudscaling"
Rick Blaisdell | "Rickscloud"
Steve Bobrowski | "The Cloud View"
Rene Buest | www.CloudUser.de
Larry Carvalho | "Robust Cloud"
Andrew M. Chapman | "MemorableURL.com"
Sam Charrington | "Cloud Pulse"
Colin Clark | "Cloud Event Processing"
Peter Coffee | cloudb... (more)
So here it is. Finally. Our very first social media collaboration solution.
Why should you care?
Because it is your data that is hidden online in SaaS. Because it is your
data that resides with all those social networks you are a part of. Because
it is different systems you use for different contexts in your life. And
because the social features in Open-Xchange allow you to get control, and
your data back.
The Internet is too much to consume for any individual. So it is sheer luck,
and professional help from the (online) press that gets you your daily potion
of information. The success of Twitter proves that social filters and network
effects for interesting information are valuable additions. But it is still
you, the consumer, who has to sift through everything. And collect
everything. And then lose track of everything you heard. Sure, the more
structured individu... (more)
Personal Branding Journal on Ulitzer
Every year since I founded my company, Reach, in 2001, I've made predictions
about how the world of personal branding will evolve in the coming year. Here
are my top 10 for 2010.
1. Video, Video, Video
Thanks to greater bandwidth, cheaper storage, and a proliferation of products
and services that make shooting, storing, viewing, and sharing video easy
(Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will
be king in 2010.
Video is ideal because it allows careerists to deliver a complete
communication and convey their personality—a critical component of
branding. More services like videoBIO (a Reach Personal Branding partner)
will make it easier to cost-effectively build a powerful and positive brand
image using video.
2. Hiring Process
Companies will be hiring brands rather than employees. They will use social... (more)
Following upon VMWare and others, Cisco has announced a new cloud strategy
focused on enablement of cloud hosting & service providers. The program
called "Unified Service Delivery" focuses on service providers who want to
offer cloud services publicly.
According to a press release the new Cisco Unified Service Delivery solution
is optimized to enable virtualization within the data center, between data
centers and across the Next-Generations Networks (NGN). Like VMWare, Cisco is
trying to tap into their existing ecosystem of partners to build, run and
deliver new cloud services acting as a kind of intermediary rather then a
direct cloud provider. In a recent GigaOM post, Simon Aspinall, senior
director of service provider marketing at Cisco described "an arms dealer
role -– equipping its customers to fight that battle instead of offering a
platform of its own" In my ... (more)
Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Marketing
Measuring Results in Social Media Marketing
Risks in Social Media Marketing
Benefits of Social Media Marketing
Case Studies - SMBs Succeding with Social Media
We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap
between Seller and Buyers through Social Media Marketi... (more)
We all know that listening to prospects and customers is important for our
business. I would like to point you to a great example of listening.
DRUM ROLL and CURTAINS RISE...
Presenting a tale in the new marketing era..... Power of Listening
SCENE 1: Shelton Queries - On Sept 29, 2009
Shelton asks the following question on FOCUS forum
" Marketo versus Eloqua versus Silverpop - I have just started my research on
a marketing automation solution. Everyone that I have talked to has said that
the companies I need to talk to are Marketo, Eloqua, and Silverpop. I am
trying to understand the differences between the three; any help/insight
would be appreciated."
SCENE 2: Craig Rosenberg of FunnelHolic Responds - On Sept 29, 2009
Craig Rosenberg (@funnelholic, Blog: FunnelHolic), an expert in B2B
MArketing and Lead Generating/Nurturing, responds:
I am excited the marketing automati... (more)
Personal Branding on Ulitzer
2009 has been an amazing year for the world of personal branding. We asked
the Reach-Certified Personal Branding Strategists to give us their opinion on
the most interesting, differentiated and valuable personal branding
articles/Blog posts/videos for 2009 and we combined their input with the
popularity of articles (we tracked through bit.ly). Here’s what we came up
What Personal Branding is NOT (Meg Guiseppe)
The Top Ten Ways to Use Social Media to Give to Your Network – from the
Ladders (William Arruda)
The Brand Gap (Marty Neumeier)
For Your Brand – Conversation is King (Kristen Jacoway)
Color and Personal Branding (Susan Guarneri) and What Color is Your Personal
Brand? (Reach video)
The Launch of William Arruda’s ‘Commercial Breaks’
How to Get ROI with a Branded Resume (Kristen Jacoway)
The Right Way to Sell Yourself at Work (H... (more)
It's official (I think) - LeBron James has made one of the worst public
relations mistakes in U.S. sports history. Congratulations, King James! It's
a sports feat for which he wasn't training, but what's even more impressive
is the fact that this was all his choosing.
Some PR blunders are spur-of-the-moment, while others are planned events gone
wrong. James's event was a calculated publicity circus that led up to his
decision to leave the Cleveland Cavaliers for the Miami Heat. Don't get me
wrong, Cleveland was never going to be happy with him leaving for another NBA
team. However, he could have handled it much better - and by better, I mean
not crushing the city of Cleveland, and with it the country's pull for the
"hometown hero," on a nationally televised show called "The Decision."
Somewhere Kobe Bryant is slightly relieved.
The latest PR debacle got me thinking ... (more)
Do you remember our Y2K problem eight years ago? On January 1, 2000, all of
a sudden, there was no Y2K problem. For many years every software company
collectively made billions of dollars on Y2K projects. Y2K became an industry
inside the software industry. I recall meeting a computer consultant who
claimed to be fixing the Y2K problem on QuickBooks on a local PC used by a
local mom and pop shop, a "hire a nurse" small business.
Unfortunately Web 2.0 was not so lucky.
Forget about the IBMs, Microsofts, Oracles of the industry for a moment that
forayed into the Web 2.0 craze simply because of the buzz that started a
couple of years ago. For the rest of the software vendors and the VC-based
start-ups who bet their entire business on Web 2.0, the season is
unfortunately over for now.
The new game is played a little differently now in the... (more)
Will Ulitzer and SocialYell Dominate News Content on The Web (Eventually)? is
the blog title of Gartner's Anthony Bradley.
In his blog entry, Bradley writes: "Hype around Ulitzer.com (the
social-journalism news magazine site) is climbing. At one point they were
offering authors 200% of their Google AdSense revenue... I am convinced that
the only way to change the world is through collectively determining how we
spend our money and our votes. Will Ulitzer be this vehicle?"
Ulitzer content is grouped in 25 distinct subjects from "Aerospace and
Defense" to "Travel and Hospitality." Each subject group offers an unlimited
number of topics, and each topic may contain thousands of peer-reviewed
feature stories, bylined articles, blog posts, news, reviews, commentary, and
unique editorial content authored by top experts in their fields.
Ulitzer is designed to replace Wikiped... (more)