Welcome to the "New Media" Revolution!

New Media on Ulitzer

Subscribe to New Media on Ulitzer: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get New Media on Ulitzer: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Shrinking your Url’s is all the rage nowadays.  If you are on Twitter, then odds are you have used one.  Despite CodingHorror’s distaste for them in his recent blog post on Url Shorteners: Destroying the Web since 2002, they are a fact of life when we live in a world of 140 character status updates. So what’s a URL shrinking service anyway?  Well, to put it simply, you supply them with a URL, they then supply you with a shorter URL containing a lookup “key”.  When future requests are made to this shorter URL, connections are routed to that services website where they convert the short URL to the original URL and issue a HTTP Redirect back to your browser to send you off to the original long url website. So, what’s a guy, or gal, to do if they want to set their status programmatically on Twitter, Facebook, FriendFeed, or the other gazillion social networking sites ... (more)

The Top 100 Bloggers on Cloud Computing

Ever since I first published here my tentative list of Top 50 Bloggers on Cloud Computing it became clear that an expansion would be needed before too long. Thanks to community feedback via my Twitter account (http://twitter.com/jg21) here goes - just three months before Cloud Expo Silicon Valley (November 7-10) - with an expanded roster, listed as before in alphabetical order since I am making no attempt at this stage to rank the various blogs, merely to map - and celebrate - their existence. Dustin Amrhein | "A View from the Clouds" Dave Asprey | "Cloudy Words" Ian Bergin | "Clouded Issues" Randy Bias | "Cloudscaling" Rick Blaisdell | "Rickscloud" Steve Bobrowski | "The Cloud View" Rene Buest | www.CloudUser.de Larry Carvalho | "Robust Cloud" Andrew M. Chapman | "MemorableURL.com" Sam Charrington | "Cloud Pulse" Colin Clark | "Cloud Event Processing" Peter Coffee | cloudb... (more)

Groupware Meets Social Networks

So here it is. Finally. Our very first social media collaboration solution. Why should you care? Because it is your data that is hidden online in SaaS. Because it is your data that resides with all those social networks you are a part of. Because it is different systems you use for different contexts in your life. And because the social features in Open-Xchange allow you to get control, and your data back. The Internet is too much to consume for any individual. So it is sheer luck, and professional help from the (online) press that gets you your daily potion of information. The success of Twitter proves that social filters and network effects for interesting information are valuable additions. But it is still you, the consumer, who has to sift through everything. And collect everything. And then lose track of everything you heard. Sure, the more structured individu... (more)

Personal Branding Predictions: Top Ten for 2010

Personal Branding Journal on Ulitzer Every year since I founded my company, Reach, in 2001, I've made predictions about how the world of personal branding will evolve in the coming year. Here are my top 10 for 2010. 1. Video, Video, Video Thanks to greater bandwidth, cheaper storage, and a proliferation of products and services that make shooting, storing, viewing, and sharing video easy (Flip video, iPhone 3GS, YouTube, vimeo, blip.tv, vodpod, etc.), video will be king in 2010. Video is ideal because it allows careerists to deliver a complete communication and convey their personality—a critical component of branding. More services like videoBIO (a Reach Personal Branding partner) will make it easier to cost-effectively build a powerful and positive brand image using video. 2. Hiring Process Companies will be hiring brands rather than employees. They will use social... (more)

The Future of Web Hosting is in The Cloud

Following upon VMWare and others, Cisco has announced a new cloud strategy focused on enablement of cloud hosting & service providers. The program called "Unified Service Delivery" focuses on service providers who want to offer cloud services publicly. According to a press release the new Cisco Unified Service Delivery solution is optimized to enable virtualization within the data center, between data centers and across the Next-Generations Networks (NGN). Like VMWare, Cisco is trying to tap into their existing ecosystem of partners to build, run and deliver new cloud services acting as a kind of intermediary rather then a direct cloud provider. In a recent GigaOM post, Simon Aspinall, senior director of service provider marketing at Cisco described "an arms dealer role -– equipping its customers to fight that battle instead of offering a platform of its own" In my ... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Marketing Measuring Results in Social Media Marketing Risks in Social Media Marketing Benefits of Social Media Marketing Case Studies - SMBs Succeding with Social Media We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketi... (more)

The Power of Listening - A Show and Tell

We all know that listening to prospects and customers is important for our business. I would like to point you to a great example of listening. DRUM ROLL and CURTAINS RISE... Presenting a tale in the new marketing era..... Power of Listening SCENE 1: Shelton Queries - On Sept 29, 2009 Shelton asks the following question on FOCUS forum " Marketo versus Eloqua versus Silverpop - I have just started my research on a marketing automation solution. Everyone that I have talked to has said that the companies I need to talk to are Marketo, Eloqua, and Silverpop. I am trying to understand the differences between the three; any help/insight would be appreciated." SCENE 2: Craig Rosenberg of FunnelHolic Responds - On Sept 29, 2009 Craig Rosenberg (@funnelholic,  Blog: FunnelHolic), an expert in B2B MArketing and Lead Generating/Nurturing, responds: I am excited the marketing automati... (more)

Top Ten Personal Branding Articles of 2009

Personal Branding on Ulitzer 2009 has been an amazing year for the world of personal branding. We asked the Reach-Certified Personal Branding Strategists to give us their opinion on the most interesting, differentiated and valuable personal branding articles/Blog posts/videos for 2009 and we combined their input with the popularity of articles (we tracked through bit.ly). Here’s what we came up with: What Personal Branding is NOT (Meg Guiseppe) The Top Ten Ways to Use Social Media to Give to Your Network – from the Ladders (William Arruda) The Brand Gap (Marty Neumeier) For Your Brand – Conversation is King (Kristen Jacoway) Color and Personal Branding (Susan Guarneri) and What Color is Your Personal Brand? (Reach video) The Launch of William Arruda’s ‘Commercial Breaks’ How to Get ROI with a Branded Resume (Kristen Jacoway) The Right Way to Sell Yourself at Work (H... (more)

Top Ten Worst PR Moves in U.S. Sports History

It's official (I think) - LeBron James has made one of the worst public relations mistakes in U.S. sports history. Congratulations, King James! It's a sports feat for which he wasn't training, but what's even more impressive is the fact that this was all his choosing. Some PR blunders are spur-of-the-moment, while others are planned events gone wrong. James's event was a calculated publicity circus that led up to his decision to leave the Cleveland Cavaliers for the Miami Heat. Don't get me wrong, Cleveland was never going to be happy with him leaving for another NBA team. However, he could have handled it much better - and by better, I mean not crushing the city of Cleveland, and with it the country's pull for the "hometown hero," on a nationally televised show called "The Decision." Somewhere Kobe Bryant is slightly relieved. The latest PR debacle got me thinking ... (more)

Web 2.0 Is Dead and Web 3.0 Is Five Years Away

http://twitter.com/fuatkircaali Do you remember our Y2K problem eight years ago? On January 1, 2000, all of a sudden, there was no Y2K problem. For many years every software company collectively made billions of dollars on Y2K projects. Y2K became an industry inside the software industry. I recall meeting a computer consultant who claimed to be fixing the Y2K problem on QuickBooks on a local PC used by a local mom and pop shop, a "hire a nurse" small business. Unfortunately Web 2.0 was not so lucky. Forget about the IBMs, Microsofts, Oracles of the industry for a moment that forayed into the Web 2.0 craze simply because of the buzz that started a couple of years ago. For the rest of the software vendors and the VC-based start-ups who bet their entire business on Web 2.0, the season is unfortunately over for now. The new game is played a little differently now in the... (more)

Will Ulitzer Dominate News Content on The Web? -Gartner

Will Ulitzer and SocialYell Dominate News Content on The Web (Eventually)? is the blog title of Gartner's Anthony Bradley. In his blog entry, Bradley writes: "Hype around Ulitzer.com (the social-journalism news magazine site) is climbing. At one point they were offering authors 200% of their Google AdSense revenue... I am convinced that the only way to change the world is through collectively determining how we spend our money and our votes. Will Ulitzer be this vehicle?" Ulitzer content is grouped in 25 distinct subjects from "Aerospace and Defense" to "Travel and Hospitality." Each subject group offers an unlimited number of topics, and each topic may contain thousands of peer-reviewed feature stories, bylined articles, blog posts, news, reviews, commentary, and unique editorial content authored by top experts in their fields. Ulitzer is designed to replace Wikiped... (more)